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Course C. Kellogg Showcase

Alumnae Continuing Education

Course C. Kellogg Showcase

Thursdays, 9:30-11:00 a.m.

Instructors: Faculty from the Kellogg School of Management

This course meets on Thursday mornings beginning on January 6. 

Since 1908, Northwestern University’s Kellogg School of Management has been at the forefront of transforming business education. It is a global school with a vibrant community that shapes the practice of business and organizations around the world. Kellogg brings a blend of theory and practice to its rigorous academic experience, creating a dynamic research and learning environment. Its purpose is to educate, equip and inspire leaders who build strong organizations. This course features professors and topics of interest to enterprises, institutions and individuals. Please check The Alumnae website ( under the Kellogg Showcase course for suggestions for readings, including a case study in preparation for the January 13 lecture.

Jan. 6 The Right (and Wrong) Stuff: How Brilliant Careers are Made (and Unmade)
            Carter Cast, The Michael S. and Mary Sue Shannon Clinical Professor of Entrepreneurship

What derails careers of talented workers and how can they manage past it? Based on deep research into the topic of career success and career derailment and personal experiences, Professor Cast offers an insider’s look into why some people make it big while others, equally experienced, talented, and credentialed, fall by the wayside.

Jan. 13 Corporate Social Responsibility: Private Sector Pathways Out of Poverty

              Richard L. Kolsky, Adjunct Professor of Executive Education

Spurred by the UN’s Sustainability Goals, BLM, ESG reporting requirements, and record government deficits, corporate social responsibility has evolved from a PR oriented luxury to a profit-and-growth-driven necessity. In this workshop, we will learn from the experience of a Mexican company, which cleared the internal and external hurdles to making money while solving a pressing social problem. [See case study on Alumnae website.]

Jan. 20 Unique Success Factors of Family Businesses 

             Jennifer Pendergast,
John L. Ward Clinical Professor of Family Enterprise, Executive Director of the John L. Ward                                                   Center for Family Enterprises

Family-owned businesses are a leading employer and financial driver of economies around the world. Professor Pendergast will share what makes family-ownership unique and how successful family enterprises harness family ownership to drive success through strategy, culture and people. The class participants will take away some lessons that benefit any business, family-owned or not.

Jan. 27 Being Innovative in the 21st Century

             Benjamin F. Jones, Gordon and Llura Gund Family Professor of Entrepreneurship and Professor of Strategy

How do organizations and individuals structure to innovate successfully? What do fruitful avenues for innovation look like? When in life are people most innovative? Professor Jones will provide concrete advice, drawing together the latest research to help answer these questions.

Feb. 3 Why Companies Want Your Data

           Joel K. Shapiro, Clinical Professor of Managerial Economics & Decision Sciences

Companies value information. And they want your data – who you are, what you like, what behaviors you engage in. Through computational sophistication, your data is being used to drive business results, from increased profit to social good, and much in between. In this talk, we’ll discuss some of the common ways that companies use your data, some of the pitfalls, and the role of machines in human decision making.

Feb. 10 [NOTE TIME CHANGE of 8:45-10:15 A.M.] 
Super Bowl 2022 Advertising Preview: Insights on Branding and Marketing
             Timothy Calkins, Clinical Professor of Marketing, Associate Chair of the Marketing Department

The Super Bowl is the biggest marketing event of the year, with spots selling for over $6 million each. For over 15 years, Professor Calkins has led the Kellogg Super Bowl Advertising Review and studied the spots. In this pregame session, he will review why the Super Bowl remains such an important event and discuss what makes spots effective. He will also review highlights from 2020, and provide a look at the upcoming game.

Feb. 17 The Human Element: Overcoming Resistance That Awaits New Ideas
              David Schonthal, Clinical Professor of Innovation &  Entrepreneurship, Faculty Director of Zell Fellows Program

Most marketers, innovators, executives, activists, or anyone else in the business of creating change, operate on the belief that the best (and perhaps only) way to convince people to embrace a new idea is to heighten its appeal. We instinctively believe that if we add enough value, people will eventually say “yes.” This is called the “Fuel-based mindset.” By focusing on Fuel, innovators neglect the psychological Frictions that oppose change and create drag on innovation. In this session, Professor Schonthal draws on his recent bestselling book to highlight the four Frictions that operate against innovation--and how to overcome them.

Feb. 24 Living and Leading with Purpose

             Nicholas A. Pearce, Clinical Professor of Management & Organizations

Times of significant disruption force us to not just evaluate what we do and how, but to reckon with why we exist - our purpose. In addition to the profound losses brought about by the global pandemic has also come a once-in-a-lifetime opportunity to reset and refocus. In this inspiring session, Dr. Nicholas Pearce will address the importance of leading and living with purpose in order to thrive in the midst of disruption and enable human flourishing.

Mar. 3 Brave Voices: Creating Inclusive Cultures of Courageous Conversations

           Michelle L. Buck, Clinical Professor of Leadership

Leaders maximize their impact not only when they speak up and initiate courageous conversations, but also when they create the safety and incentive for others to do the same. In this session, we identify practical actions for leaders to build the Culture, Confidence, and Courage to speak up and to encourage courage in others, thereby enabling people to more effectively address the issues that matter most in our communities and in the world today.

Information is subject to change. Full course and policy descriptions are available at


• EACH 90 minute, 9-week online course is $155.00 for access to both a live webinar and a temporary recording of the week’s session.

• Late registrations require payment of the full course price. Courses cannot be prorated. Late registrants will NOT be able to access recordings from prior weeks if the links and passcodes have expired.

        • There are no multi-course discounts.

        Per Diem pricing is not available for these courses.


        • Registrations can only be purchased online at A payment card is required. No other forms of payment can be accepted at this time. No in-person registration at Norris Box Office, no mail-in registration, and no phone registrations will be available. Neither the Norris Box Office nor the Alumnae Continuing Education group can process any other type of registration payment. There are no exceptions.

        • After registering for a course, you will see a six-letter reference code on your screen. Please note this for your records. You will also receive an email from confirming your registration and payment.  It will be sent to the email address associated with your profile.  Though it is not your entry to the ZOOM class, it is important that you locate the confirmation as soon as possible. If you don't receive an email, it could mean that there is a problem with how your email address is listed in our system.  A typo in your email address could result in the Zoom link being lost.  You can correct your information by logging in at, clicking on your name in the purple bar at the top, and then on Edit Profile.

        • To access the first webinar on January 4 or 6, your online registration must be completed by midnight, December 30, 2021.If you have not completed registration by December 30, we cannot guarantee timely entry to the first sessions on January 4, the first day for Courses A and B, or January 6, the first day of Courses C and D. No new registrations will be accepted after January 20, 2022 at 11:59 m. Late registrations are not prorated for missed sessions and will not allow for access to expired recordings.

          • Your registration automatically includes temporary access to a recording of each remaining livestream session in the course.  You will be sent a separate link with a passcode to give you access to the recording for six days, ending when the next session begins. You will be sent an email with the link to the recording within 24 hours of the session. If you register late, you may not have access to recordings of livestreamed sessions that took place prior to your registration.

          Your Zoom link and passcode are specific to your email and may not be shared. Sharing your links may void your registration without refund.

          • All course times listed are in the Central Standard Time zone (UTC-06:00)

          • Given the limitations presented by the pandemic, support from customer service will be limited to email correspondence. For course registration issues, please contact us at Please use the Help Form or for assistance with any Zoom-related service issues. No support is available on weekends.

          Linking to Live Sessions

          • You will be emailed a Zoom link invitation for each session on the Friday before the session is scheduled to be livestreamed.  The invitation will be sent from Norris Technical Services . You will also receive an email reminder with the link one hour prior to the start of each session. Please check your spam, junk folder, or deleted messages if you don't see the email in your inbox.

          • Plan on clicking on the Zoom link and joining the online session at least 10 minutes before the session begins.

          Your Zoom link is specific to your email address and may not be shared.

          • For a detailed guide on using Zoom, please click on the Alumnae Continuing Education Zoom Guide here.

          Limited Access to Recorded Sessions

          • If you cannot attend the live-streaming of the session, you may still view the recorded session for a limited time.

          • You will be sent a separate link with a passcode to give you access to the recording of the session for six days, ending when the next session begins. 

          • Your Zoom link and passcode are specific to your email and may not be shared.

            • Recordings CANNOT be downloaded.

            • If you don’t receive the email with the link and passcode to the recording, please complete the online Help Form at or contact as soon as possible to ensure timely assistance. Weekend support is not available.

            • For additional support, call The Alumnae voicemail number: (847) 604-3569.

            Refund Policy

            • If you intend to withdraw from a course, you must purchase a $10.00 cancellation fee by January 4, 2022. A full refund will be processed to the payment card used for the initial purchase.

            • Registrations purchased after January 4 cannot be refunded.

            • No refunds will be given once the first webinar begins.

            • Credits are not given for future classes.

            • Contact the if you would like to transfer to another class offered during the same quarter.  There is no additional cost. But you will have to wait until the following week to access the new course links.

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            Registration Options

            Single Course Registration

            Online ticket sales ended on 1/20/2022 at 11:59 PM (CT)

            Event Location
            Norris University Center, 1999 Campus Drive Evanston, IL 60208

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